Not the “average” consumer

Commonsense dictates that when you build a business You cater to as large a population as you can, to achieve success Thus most industries cater to people who stay Around the mean, give or take two standard deviations each way Unfortunately the outliers are left with choices few With stuff meant for the average folks,Continue reading “Not the “average” consumer”

What would you take with you?

What would you grab if you had to evacuate In an emergency, in a frenzied state Suspecting that everything you leave behind On your return, charred to ash you might find.. * The question which should be hypothetical Tragically, became overwhelmingly real For Angelenos many of whom had possessions abundant Making it harder to decideContinue reading “What would you take with you?”

Gone up in flames…

(As the LA fires continue to rage, losses are mounting- for those with opulent mansions and the homeless Ephemeral, transient, impermanent Gone up in flames in an instant Charred remains of the dreams that stood Majestically in an opulent neighborhood Only memories remain to reminisce and rebuild The life that was once with soaring ambitionContinue reading “Gone up in flames…”