Content is King

Filtered, airbrushed in pictures, botoxed in real life

Flawless, perfect, unblemished face

The right skin tone, gloriously sun-kissed

Not a strand of hair out of place

Perfectly pouting in a lovely location

(COVID cannot ruin photoshoots after all)

Masterful editing used to convert

Into a majestic cascade a local waterfall

Half a million subscribers need content new

To live their fantasies vicariously

More views mean more endorsements too

Balanced on these numbers precariously

Sits her career as a social media influencer, therefore

She hashtags “no filter”- the market for authenticity is high

She brushes aside the intermittent twinges of guilt

And proceeds to post to social media her clever lie..

Published by iheart11

A 30-something year old woman, physician by profession, fiercely passionate about work, family, travel and fashion..

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