Most influencers in the beginning create
Authentic content, at a stage when have yet to collaborate
With big brands, they have fresh ideas and a commonsense take
On fashion, beauty, health etc.- they have not learnt to fake
Everything on camera, initially followers they attract
By being relatable, their authenticity is still intact
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As followers grow and opportunities for monetization appear
The line between authenticity and pretense become less clear
All influencers seem to jump on the latest bandwagon
Adopting the newest trends attracts attention
Then brands start approaching to collaborate
More content now the brands dictate
Money flows, and followers grow
The social media account now imitates a professional show
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With increasing popularity, the original intent
Of posting on social media is diluted by promotional content
Glamorous events, exotic travel, hobnobbing with celebrities
Become the norm, relatability does cease
To exist- the influencer has become a star
From humble beginnings and original followers, they have come far
Passion...unbridled 