Sell them a dream

You don’t sell something simply by extolling its virtues

People don’t just buy a product that you ask them to choose

To sell any product successfully, you should sell

A dream to prospective buyers, have a story to tell

That tugs at their heartstrings, evokes nostalgic feelings

If your product stirs people’s emotions, there is no ceiling

To how much you can sell, your product flies off the shelves

Because people are buying the promise of s dream for themselves..

*

Of course your product has to be useful and well-made

Otherwise once the glitter of the promised dream starts to fade

People stop buying your product, it is no longer in trend

That its substance matches the story, you can no longer pretend..

*

So come up with a great product, and conjure

A story so compelling that you ensure

Your product captivates your clients’ imagination

Let your story exemplify the art of persuasion

Published by Docpoet

A mother, a physician by profession, fiercely passionate about work, family, travel and fashion..

Leave a comment