
You don’t sell something simply by extolling its virtues
People don’t just buy a product that you ask them to choose
To sell any product successfully, you should sell
A dream to prospective buyers, have a story to tell
That tugs at their heartstrings, evokes nostalgic feelings
If your product stirs people’s emotions, there is no ceiling
To how much you can sell, your product flies off the shelves
Because people are buying the promise of s dream for themselves..
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Of course your product has to be useful and well-made
Otherwise once the glitter of the promised dream starts to fade
People stop buying your product, it is no longer in trend
That its substance matches the story, you can no longer pretend..
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So come up with a great product, and conjure
A story so compelling that you ensure
Your product captivates your clients’ imagination
Let your story exemplify the art of persuasion
