Business opportunity

(I read about a Yupik mother creating alphabet coloring book for her children in Alaska because she could not find one, and came up with this idea. There are Indian entrepreneurs who started their businesses because they could not find what they wanted within the United States.

I wanted stuff that represented my roots but I could not

Find anything suitable despite searching a lot

All the stuff available catered to the dominant culture alone

There were many people like me around, but for reasons unknown

My culture appeared to have minimal representation

In books, artistic objects and fashion..

How could I pass on our cultural heritage to my son

If appropriately themed objects I had none?

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I never thought a businesswoman I could be

But in the lack of cultural representation I saw an opportunity

If you want something that is not available to you

Then creating it instead of fretting about it is the best thing to do

So I collaborated with other community members to create

A series of products that my cultural heritage would incorporate

My vision was audacious, my experience non-existent

But to bring my idea to life was my sole intent

Because there was a market demand, my business

Despite a modest start, soon became a success

From clothing items to home decor to toys, coloring books and more

Contemporary functionality blends with cultural aesthetic in my store..

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Where there is a need and a will

There appears a way that allows you to fulfill

That need- my business on this principle was created

Now my cultural heritage is on display to be celebrated