The explosion of influencer culture has amplified
Social voyeurism, where every aspect of the a private life is advertised
For monetary gain by the influencer, and serves to satisfy
Morbid curiosity of the audience, who can now pry
Into the most intimate details of their preferred influencers’ daily lives
In this abnormal ecosystem, the attention economy thrives..
*
We all want to know more about the lives of people we admire
We want to get acquainted with the lifestyles to which we aspire
Social media has given us the tools and the permission to do so
And influencers are more than happy to oblige, even though
The “real-life” content that is placed on display
Is airbrushed and sanitized in a performative way
As time goes by the influencer’s content
Becomes less authentic, as the aim shifts to driving more engagement
*
I too am guilty of spending time scrolling through
Short-form videos to see what the influencers I follow do
This is an exercise that I must resist
Without indulging my voyeuristic tendencies I must learn to exist
